Digital Footprint, social presence

Ten Strategies for Creating and Maintaining a Positive Online Presence and Reputation

Image of baby footprints

 

1. Participate
Participate! Frequent participation yields higher visibility. (Posner, Varner, & Croxall, 2011).
  • Comment on all social media platforms.
  • Post more frequently to Facebook.
  • Tweet and retweet.
  • Participate in chats.
  • Blog.

2. Consistency

Be true! Project the same “voice, image, and persona” no matter the social media platform. (Posner, Varner, & Croxall, 2011).
  • Review all social media profiles, images, and messages for consistency.
  • Be professionally mindful and intentional when posting and sharing.
  • Comment carefully and thoughtfully.
  • Keep the big picture in mind.

3. Update

Profiles, images, and webpages should be up-to-date. Regular updates may increase visibility in search engines. (Lowenthal & Dunlap, 2012).
  • Review and update all social media profiles and images.
  • Update my professional website and webpages.
  • Update RSS feeds with blogs to follow.

4. Organize

Curate teaching and research resources using social bookmarking. (Lowenthal & Dunlap, 2012)
  • Set up Google Alerts for topics of interest.
  • Bookmark resources with Diigo.
  • Tag bookmarks and blog posts.
  • Organize and tag notes.

5. Create

“Create some new assets.” (McGinnis, 2012)
 
  • Create works to publish.
  • Create my own blog.
  • Make my videos public.
  • Share images.

6. Aggregate

Create a digital business card that aggregates online content. (Jones, 2010)
  • Create an About.me.
  • Use as email signature.
  • Add to websites and profiles.

7. Privacy

Create a balance between privacy and public web presence. (Zellner, 2013)
  • Update privacy settings in social media platforms.
  • Check up on these settings regularly.
  • Remember that whatever you post is public and permanent.
  • Post thoughtfully and intentionally.

8. Blog

Create and work on my blog. (Taub, 2012)
  • Share tips, experience, and perspective.
  • Set a goal for post frequency.
  • Share consistently.
  • Consider a theme.

9. Posture

Keep it positive! “Things you say on the net can make you friends or enemies, famous or notorious, included or ostracized.” (Agre, 2002).
  • Avoid negativity.
  • Encourage.
  • Motivate.
  • Enlighten.
  • Edify.
  • Promote.
  • Inspire.

10. Strengthen Network Connections

Continue to strengthen network relationships by meeting face-to-face at professional meetings and conferences. (Agre, 2002)
  • Attend professional meetings and conferences.
  • Arrange to meet contacts in person.
  • Give presentations.
  • Participate in discussions.

References

Agre, P. (2002, March) Networking on the Network: A Guide to Professional Skills for PhD Students.. Retrieved from http://vlsicad.ucsd.edu/Research/Advice/network.html
Jones, J. (2010, November 17 ) Your Digital Calling Card: About.me. [Web log post] Prof Hacker: Teaching, tech, and productivity.  Retrieved from http://www.chronicle.com/blogs/profhacker/your-digital-calling-card-about-me/28755
Lowenthal, P. & Dunlap, J.  (2012, June 5) Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know. Educausereview. Retrieved from http://er.educause.edu/articles/2012/6/intentional-web-presence-10-seo-strategies-every-academic-needs-to-know
McGininis, S. (2012, August) Online Reputation Management: A How-to Guide. [Web log post] SpinSucks: Professional Develpment for PR and Marketing Pros.. Retrieved from http://er.educause.edu/articles/2012/6/intentional-web-presence-10-seo-strategies-every-academic-needs-to-know
Posner, M., Varner, S., & Croxall, B. (2011, February 14 ) Creating Your Web Presence: A Primer for Academics. [Web log post] Prof Hacker: Teaching, tech, and productivity.  Retrieved from http://www.chronicle.com/blogs/profhacker/creating-your-web-presence-a-primer-for-academics/30458
Taub, A. (2012, June 7) 5 Key Things Needed to Improve your Digital Identity. [Web log post] Entrepreneurs. Retrieved from https://www.forbes.com/sites/alextaub/2012/06/07/5-key-things-needed-to-improve-your-digital-identity/#1952024e932b
Zellner, A. (2013, June 11) Balancing Privacy and Public Web Presence. [Web log post] GradHacker. Retrieved from https://www.insidehighered.com/blogs/gradhacker/balancing-privacy-and-public-web-presence
Photo Attribution – CC0 Public Domain https://pixabay.com/en/baby-footprint-feet-1276064/
 
 
 
Digital Footprint, Social Media, social presence

My Digital Footprint

We are living in the world of George Orwell’s book, 1984. I read it a number of years ago, but each year I see more and more in our world that correlates with that book. Yikes! When first I read it, I remember thinking how odd it was that there were cameras and microphones everywhere, but that is the world we live in today. So interesting that it was written so long ago. I keep thinking that I want to reread it and just need to take the time to do it.

I’m not crazy about the idea of living in the world of 1984, but there are so many good things that it doesn’t seem too bad. However, sometimes I wish things could be simpler again. My kids are just old enough to remember simpler times, but my grandkids will not experience that. I sometimes wish they could.

I’m one of those people who probably care too much about what others think about me, so I’ve been very cautious about my digital footprint from the beginning. Even so, whenever I’ve applied for a job or volunteer position, I’ve done pretty thorough reviews of my public self in preparation as part of the process of filling out applications and updating resumes. So this is not the first time I’ve Googled myself or taken a high level view of my Facebook profile or Twitter account.

My name is a common one, so most of the time you have to add some other information, such as middle name or maiden name, or city and state to actually find me. Not too long ago, I did this and was surprised to find my voter records right away. There my full name, age, address, family members, party affiliation, voting status, and even street view of my house were posted for all to see. They did have my phone number wrong though.

Through another browser and a similar type of site, I found my high school, year I was born, and every address that I’ve lived at since 1983. They had an incorrect email address and employment listed though. I was happy to see that my reputation score according to this site was “good” with a 4 out of 5. Not sure where they got that.

Not surprising, my Facebook and Twitter accounts were prominent. In Google images, I only found two. One was linked to my EdTech 502 website and one was linked to my MET portfolio, so both professional and attached to good information about myself.

All in all, it was a positive footprint that I found, however there was more information about me out there than I would like to see. Even when you try to protect yourself somewhat, it’s not entirely up to you. It’s easy to see how identity theft is so common.

Photo attribution:

“Footprint” by Fil.Al is licensed under CC BY 2.0