1. Participate
Participate! Frequent participation yields higher visibility. (Posner, Varner, & Croxall, 2011).
Participate! Frequent participation yields higher visibility. (Posner, Varner, & Croxall, 2011).
-
Comment on all social media platforms.
-
Post more frequently to Facebook.
-
Tweet and retweet.
-
Participate in chats.
-
Blog.
2. Consistency
Be true! Project the same “voice, image, and persona” no matter the social media platform. (Posner, Varner, & Croxall, 2011).
-
Review all social media profiles, images, and messages for consistency.
-
Be professionally mindful and intentional when posting and sharing.
-
Comment carefully and thoughtfully.
-
Keep the big picture in mind.
3. Update
Profiles, images, and webpages should be up-to-date. Regular updates may increase visibility in search engines. (Lowenthal & Dunlap, 2012).
-
Review and update all social media profiles and images.
-
Update my professional website and webpages.
-
Update RSS feeds with blogs to follow.
4. Organize
Curate teaching and research resources using social bookmarking. (Lowenthal & Dunlap, 2012)
-
Set up Google Alerts for topics of interest.
-
Bookmark resources with Diigo.
-
Tag bookmarks and blog posts.
-
Organize and tag notes.
5. Create
“Create some new assets.” (McGinnis, 2012)
-
Create works to publish.
-
Create my own blog.
-
Make my videos public.
-
Share images.
6. Aggregate
Create a digital business card that aggregates online content. (Jones, 2010)
-
Create an About.me.
-
Use as email signature.
-
Add to websites and profiles.
7. Privacy
Create a balance between privacy and public web presence. (Zellner, 2013)
-
Update privacy settings in social media platforms.
-
Check up on these settings regularly.
-
Remember that whatever you post is public and permanent.
-
Post thoughtfully and intentionally.
8. Blog
Create and work on my blog. (Taub, 2012)
-
Share tips, experience, and perspective.
-
Set a goal for post frequency.
-
Share consistently.
-
Consider a theme.
9. Posture
Keep it positive! “Things you say on the net can make you friends or enemies, famous or notorious, included or ostracized.” (Agre, 2002).
-
Avoid negativity.
-
Encourage.
-
Motivate.
-
Enlighten.
-
Edify.
-
Promote.
-
Inspire.
10. Strengthen Network Connections
Continue to strengthen network relationships by meeting face-to-face at professional meetings and conferences. (Agre, 2002)
-
Attend professional meetings and conferences.
-
Arrange to meet contacts in person.
-
Give presentations.
-
Participate in discussions.
References
Agre, P. (2002, March) Networking on the Network: A Guide to Professional Skills for PhD Students.. Retrieved from http://vlsicad.ucsd.edu/Research/Advice/network.html
Jones, J. (2010, November 17 ) Your Digital Calling Card: About.me. [Web log post] Prof Hacker: Teaching, tech, and productivity. Retrieved from http://www.chronicle.com/blogs/profhacker/your-digital-calling-card-about-me/28755
Lowenthal, P. & Dunlap, J. (2012, June 5) Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know. Educausereview. Retrieved from http://er.educause.edu/articles/2012/6/intentional-web-presence-10-seo-strategies-every-academic-needs-to-know
McGininis, S. (2012, August) Online Reputation Management: A How-to Guide. [Web log post] SpinSucks: Professional Develpment for PR and Marketing Pros.. Retrieved from http://er.educause.edu/articles/2012/6/intentional-web-presence-10-seo-strategies-every-academic-needs-to-know
Posner, M., Varner, S., & Croxall, B. (2011, February 14 ) Creating Your Web Presence: A Primer for Academics. [Web log post] Prof Hacker: Teaching, tech, and productivity. Retrieved from http://www.chronicle.com/blogs/profhacker/creating-your-web-presence-a-primer-for-academics/30458
Taub, A. (2012, June 7) 5 Key Things Needed to Improve your Digital Identity. [Web log post] Entrepreneurs. Retrieved from https://www.forbes.com/sites/alextaub/2012/06/07/5-key-things-needed-to-improve-your-digital-identity/#1952024e932b
Zellner, A. (2013, June 11) Balancing Privacy and Public Web Presence. [Web log post] GradHacker. Retrieved from https://www.insidehighered.com/blogs/gradhacker/balancing-privacy-and-public-web-presence
Photo Attribution – CC0 Public Domain https://pixabay.com/en/baby-footprint-feet-1276064/
Catalyst 